Five Star Valet of Southwest Florida specializes in providing resort style valet parking services for hotels, resorts, restaurants, country clubs, shopping centers, corporate and community events. You only get one chance to make a good impression at your front door. Let our friendly and experienced valet associates handle the responsibility of providing a "Five Star" greeting to all of your customers or guests. We will exceed your expectations by working seamlessly as an extension of your organizations' operations.


This locally owned company was founded on the first-class parking amenities expected in South Florida. Company founder, Joseph Rock, started the company in 2002 based on years of parking experience he gained while serving as the Head Doorman at the Ritz-Carlton in Naples, FL. The company has grown from a single account to now serving over 70 clients with the assistance of over 200 valet associates and joined the Hoffmann Family of Companies in 2020.


We customize our services to meet the specific requirements of your parking needs. To understand your requirements, we ask you to please complete our Service Request Form. Based on the information you provide, we prepare a program proposal that provides a site specific valet parking service plan for your review and approval. The proposal also defines the scope and cost of our services and serves as the basis of our contractual relationship. We can provide a turnkey service that allows you to outsource the responsibility of your parking operations, or we can provide valet’s to supplement your in-house valet operations on an as needed basis. 

We understand the dynamics of valet parking from the extensive experience working in a variety of venues. We look forward to the challenges involved with each new parking program and guarantee that we will bring innovative and flexible approaches to allow for smooth operations. Communication is important to us and the key to the success of your program will be ongoing communications with you and feedback from the customers/guests related to our performance.

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(239) 770-1991
1415 Panther Lane Unit 110
Naples, FL 34109

(561) 888-3638
800 Village Square Crossing Unit 350
Palm Beach Gardens,  FL 33410